If you are like most business people, you are probably wondering how do I know what my brand color is. It is a good question and you may have wondered this yourself. Your brand identity is your logo, slogan or message that identifies your company from the rest of the competition. If other companies out there are using logos or business messages that are similar to yours, your potential customers will be confused as to who you are. Your brand should represent what your company stands for in order for it to be memorable. Otherwise, people will just confuse your logo with someone else’s.
Brand color psychology refers to the psychological effect that colors have on us. The colors we see, hear and feel have a profound impact on how we think, feel and behave. By understanding how the colors around you affect your mind, you will be better able to design an effective brand for your company. Brand colors help create an emotional connection with your customer.
As mentioned before, branding is an issue of psychology. There are several different ways you can use colors to help express your brand. For example, if you want to sell a green juice drink at a health club, you would probably use red as your brand color. Red has been proven to motivate and excite people while green has been found to relax and calm them. It is no surprise that if you are in the business of selling health drinks, you would want to use green.
When you ask yourself “How do I know what my brand color is?
It is important to have several colors that you can use interchangeably. You do not want to overwhelm your potential customers with too many colors. Having only one or two primary colors and a few accent colors will make your company’s brand more distinctive and memorable. You may even decide to use different shades of your primary and accent colors to enhance your branding.
If you still cannot answer the question, “How do I know what my brand color is?” try asking another question such as “How do I know what my brand flavor is?” or “How do I know what my brand color is?” The answer to these questions should give you a better idea of what colors your business should be using. Remember that colors have a psychological impact on people; it is no wonder that some colors have a calming effect while others tend to excite and motivate.
Your brand should be consistent across the board, which means that the colors you choose for print and web design should be similar. However, you may have a brand color difference in one area of your business but not in another. In order to be consistent across the board, you may want to experiment with different shades and hues of your primary color, then see which combinations produce the best results. Your final color choice should always relate to the information your brand shares and how well this information is accessed and used by your customer base. After all, you are competing with all of your competitors for their business, so it is vital that you choose colors that make your company stand out above the rest.